We are very pleased to be part of the ICT Knowledge Transfer Network’s (ICT KTN’s) comprehensive programme of seminars for leading tech event CeBIT, which takes place in Hannover, Germany, from the 10th to the 14th of March.

On Wednesday the 12th of March 2014, from 9:00 – 11:00, our CEO Michal Kubacki will be taking part in the Seminar Business goes Social – disruptive approaches to Marketing and Media.” Michal’s talk is about “Revolutionising touch screen interactions”.

Business goes Social – disruptive Approaches to Marketing and Media

Twitter has now exceeded 241 million monthly active users of which 184 million are active via mobile, Facebook has in excess of 1.2 billion members with a significant engagement though Mobile platforms. Mobile continues to grow at an extraordinary rate and is becoming the main internet access for consumers across developed and developing markets.
Businesses are increasingly utilising the power of social media to increase awareness, strengthen brands and create new channels to market. Significant opportunities exist to create multipliers through more intelligent systems and new approaches to Marketing and Media.
Social media used strategically, can increase your market penetration, open new channels and
create completely new customer bases without the traditional cost implications of expansion into
new areas and markets. The seminar will examine current usage trends and explore disruptive
approaches to increase the power of social media. This session will examine different approaches
through a series of short presentations and then the audience will have the opportunity to debate
with the speakers.

The UKTI at CeBIT

Over 230,000 visitors from more than 120 countries, including 4,500 journalists, are expected to attend this year’s CeBIT, and in 2014 the UK takes centre stage as the event’s official partner country. So the focus will he on the UK’s capability, expertise and ability to deliver.
Recognising this unique opportunity UK Trade & Investment, the ICT KTN and techUK are partnering to deliver a comprehensive business and technology programme leading up to and during the event.
For more information on this and our seminar programme, which will take in the British Business Lounge, please download our flyer.