logo-mwc2014We are very pleased to be part of the series of thought leadership seminars being organised by the ICT KTN and UKTI at Mobile World Congress 2014, which will be addressing key conference themes and industry challenges to help promote collaboration, technical innovation, business and investment opportunities.

On Wednesday the 26th of February, from 09:45 to 11:45, our CMO Margaret Gold will be taking part in the Seminar: “Interactive Apps and advanced user interfaces.” Margaret’s talk is on “Re-Invention, Disruption & the Hype Cycle“.

Interactive Apps and Advanced User Interfaces

Session producer: John K Davies, UK Trade & Investment (UKTI), Director, Technology Partnerships

Mobile platforms such as Smartphones, phablets and tablets have now established a strong foothold for themselves as the computing platform of choice, in most western countries they represent over 90% of the devices being sold. Exciting new connected devices, such as Smart Watches and emerging interactive applications with new advanced user interfaces, are set to provide a significant boost to sales and allow breakthrough to new markets and additional customers. Enhancing user experience whilst simplifying how the application is accessed and interacts within a given context provides exciting new prospects and business opportunities.

This session will examine some of the latest technology developments together with a look into the future to see how these disruptive developments will change the way we operate in every context.

Reinvention, Disruption & the Hype Cycle